Portfolio • Social Media
Social Media Marketing
Paid ads, influencer partnerships, creative campaigns, content strategy,
and organic growth built around clear goals, strong visuals, and measurable results.
Paid Social Campaign
Kwik Kar
Managed paid advertising campaigns across Instagram and Facebook with no
organic posting strategy — only paid social creative and campaign execution.
$500
Monthly Ad Spend
300K+
Impressions in 10 Days
$15K+
Revenue Generated
- Created 4 paid social posts per month.
- Ran campaigns across Instagram and Facebook.
- Targeted only two cities for a highly focused local campaign.
- Generated over 300,000 impressions from one 10-day campaign.
- Helped drive over $15,000 in income from that campaign alone.
Franchise Creative Support
Jiffy Lube
Supported high-volume paid advertising and creative development for
Jiffy Lube campaigns, including commercial production and paid ad assets.
- Assisted in generating creative assets for social campaigns.
- Supported campaigns with over $100,000 in monthly ad spend.
- Worked on paid ad strategy and campaign creative.
- Filmed commercials alongside a professional videographer team.
- Created content aligned with franchise marketing goals.
Lead Generation Campaigns
Mad Roofing
Managed paid social campaigns across Instagram, Facebook, and TikTok to
increase call volume, visibility, and local brand awareness.
50 → 300+
Monthly Calls Increased
- Managed $1,000 per month in paid ad spend.
- Ran campaigns across Instagram, Facebook, and TikTok.
- Generated over 300 calls compared to their previous monthly average of 50.
- Created video content that reached over 200,000 views.
- Focused on local lead generation and homeowner pain points.
Influencer & Brand Partnerships
Personal Account
Personally sourced, negotiated, and executed influencer and brand
partnerships for clients, in-house campaigns, and content collaborations.
- Secured collaborations with Cotopaxi, Tobiq Bags, Temu, Snow Teeth Whitening, PopVil, and more.
- Managed full campaign lifecycles from influencer vetting to performance tracking.
- Coordinated gifting, contracts, deliverables, content approvals, and posting timelines.
- Crafted press releases, media kits, and storytelling-driven content.
- Directed photoshoots, video campaigns, and social activations.
- Built long-term relationships with influencers and media outlets.
Organic Social Growth
Spud Shack
Planned and executed organic social campaigns, contests, and promotions
to increase reach, engagement, and audience growth without paid ads.
40%
Engagement Increase
30%
Organic Reach Increase
50K
Accounts Reached
- Planned and executed social media contests and promotions.
- Increased engagement by 40%.
- Optimized social media profiles and posts for SEO.
- Increased organic reach by 30%.
- Reached 50,000 new accounts within two weeks with no paid ads.
- Presented weekly KPI reports to the board of directors.
Social Media Marketing
Paid ads, influencer partnerships, creative campaigns, content strategy, and organic growth built around clear goals, strong visuals, and measurable results.
300K+
Impressions From One 10-Day Campaign
$100K+
Monthly Ad Spend Supported
300+
Calls Generated for One Client
50K
Organic Accounts Reached in 2 Weeks
Kwik Kar
Managed paid advertising campaigns across Instagram and Facebook with no organic posting strategy — only paid social creative and campaign execution.
Jiffy Lube
Supported high-volume paid advertising and creative development for Jiffy Lube campaigns, including commercial production and paid ad assets.
Mad Roofing
Managed paid social campaigns across Instagram, Facebook, and TikTok to increase call volume, visibility, and local brand awareness.
Personal Account
Personally sourced, negotiated, and executed influencer and brand partnerships for clients, in-house campaigns, and content collaborations.
Spud Shack
Planned and executed organic social campaigns, contests, and promotions to increase reach, engagement, and audience growth without paid ads.