SMS Marketing & Automation
I’ve worked on SMS marketing campaigns built around promotional offers, scheduling integrations, Google review growth, automation sequencing, A/B testing, and customer journey optimization for automotive service brands.
1M+
Monthly SMS Sends for Jiffy Lube
10K
Monthly SMS Sends for Kwik Kar
$5K–$30K
Monthly SMS Revenue Per Kwik Kar Location
$50K+
Average Monthly Revenue Across Jiffy Lube Locations
Jiffy Lube
Supported SMS marketing automation through Cinch for Jiffy Lube locations and franchisees, using campaign sequencing, customer journeys, promotional messaging, and performance tracking to improve engagement and revenue.
- Used Cinch for SMS automation, sequencing, and customer journey campaigns.
- Partnered directly with Cinch to improve SMS marketing tactics and execution.
- Tracked customers who opened messages versus those who did not.
- Used A/B testing to improve message performance and campaign timing.
- Created promotional SMS campaigns with flash deals, offers, and automation sequences.
- Explored Apple Wallet and downloadable coupon strategies to improve redemption rates.
Kwik Kar
Managed SMS campaigns through Steer with monthly promotions, flash deals, review campaigns, and scheduling links that made it easier for customers to take action directly from the message.
- Used Steer CRM for monthly SMS campaigns, flash deals, and promotional offers.
- Integrated SMS campaigns with the scheduling platform so customers could book directly.
- Built campaigns that followed marketing guidelines and opt-in best practices.
- Used SMS links to make Google review requests easier and more direct.
- Generated consistent SMS-driven revenue ranging from $5,000 to $30,000 per month per location.
Google Review Campaigns
SMS was also used to simplify the review process by sending customers directly to Google review links, reducing friction and improving the likelihood of customers leaving feedback.
- Integrated direct Google review links into SMS campaigns.
- Used automated follow-ups to make review collection easier.
- Supported reputation management through review-generation messaging.
- Created a smoother customer journey from service visit to review request.
Automation & Sequencing
SMS campaigns were built around more than one-off sends. They were structured to support journeys, retargeting, promotions, appointment scheduling, and customer behavior insights.
- Tracked opens and non-opens to better understand customer behavior.
- Used sequencing to move customers through optimized SMS journeys.
- A/B tested messaging, timing, and campaign structure.
- Explored Apple Wallet coupon reminders based on customer proximity to locations.
- Used location-based coupon ideas to trigger reminders within one mile of the saved location.