Portfolio • Google Ads

Google Ads & Lead Generation

I build and optimize Google Ads campaigns focused on visibility, lead quality, conversion strategy, and long-term performance. My approach blends analytics, testing, creative strategy, and conversion optimization to improve results instead of simply increasing spend.

29%

Lower Cost Per Click

$20–$30K

Monthly Budget Range Managed

PMAX

Performance Max Campaigns

Multi

Industry Experience

Campaign Strategy

Paid Search & Conversion Optimization

I’ve worked on Google Ads campaigns across multiple industries including automotive, construction, service-based businesses, and local brands, focusing on performance-driven growth and stronger lead quality.

29% Decrease in CPC

Lead Focused Conversion Optimization

$20–$30K Monthly Budget Range

Worked on PMAX campaigns focused on visibility and performance.
Built and optimized lead conversion campaigns.
Improved campaign efficiency through testing and optimization.
Integrated forms to improve lead tracking and conversion flow.
Implemented pop-up forms to capture higher-intent visitors.
Focused on improving conversion quality, not just traffic volume.

Industry Experience

Industries Supported

I’ve worked across multiple industries and adapted campaigns based on customer behavior, local competition, seasonality, and business goals.

Automotive Construction Roofing Service Businesses Franchise Locations Local Businesses

Lead Optimization

Conversion Strategy

I focus heavily on the customer journey after the click. Strong campaigns are not just about traffic — they’re about creating smoother conversion paths.

Integrated lead capture forms for improved conversion tracking.
Built pop-up form systems for higher lead capture rates.
Optimized landing page flow and call-to-action placement.
Focused on improving lead quality and user experience.

Optimization Mindset

Data-Driven Decisions

My strategy is built around analyzing campaign performance instead of guessing. I look closely at CPC, lead quality, engagement, and user behavior to determine what should be adjusted and improved.

Focused on lowering CPC while maintaining quality traffic.
Analyzed campaign performance trends and audience behavior.
Adjusted strategies based on analytics and conversion data.
Balanced creative strategy with measurable performance goals.

My Process

How I Approach Google Ads

Every campaign starts with understanding the audience, business goals, and conversion journey — then optimizing around performance data.

Research

Analyze competitors, keywords, customer behavior, and industry trends.

Build

Create campaigns focused on visibility, conversions, and measurable goals.

Optimize

Improve CPC, targeting, forms, and conversion paths through testing.

Track

Monitor campaign data and continuously refine performance over time.