Portfolio • SEO

SEO Strategy & Search Visibility

SEO is where creative marketing meets the numbers. I focus on building search-friendly websites, optimized content, strong metadata, local search visibility, and technical improvements that help brands get found.

98%

Google Search Visibility Reached

94%

AI Search Visibility Reached

300+

Franchise Locations Supported

100+

SEO-Friendly Pages Built

Featured SEO Win

Jiffy Lube Rockies

Rebuilt the website from Wix to WordPress using Elementor and created a search-focused structure for a multi-state franchise across Utah, Nevada, and Colorado.

74% → 98% Google Search Visibility
72% → 94% AI Search Visibility
  • Built over 100 pages in less than two weeks.
  • Integrated 68 locations with Google Maps and Google Reviews.
  • Created individual location pages and an interactive map feature.
  • Built downloadable coupon functionality to support conversions.
  • Managed weekly updates to keep the site fresh and accurate.
Website SEO

123 Built

Created a site-wide SEO strategy while rebuilding the full 123 Built website and improving how prospects discover services and projects.

  • Optimized metadata, keywords, alt text, and internal linking.
  • Built individual service pages for stronger search structure.
  • Created project pages with updated photos and videos.
  • Added blog functionality for long-term content growth.
  • Built and optimized the Google Business Profile with geotagged photos.
Agency SEO

Shire Marketing

Improved search visibility through metadata updates, indexing, blog structure, and search-focused website improvements.

69% → 95% Google SEO Visibility
  • Handled meta tag transformations across the site.
  • Managed Google indexing improvements.
  • Built out a full blog site to support organic visibility.
  • Improved website health and AI search performance through SEO updates.
Local SEO

Google Business Profiles

I have supported local visibility by optimizing business profiles, updating location information, improving review strategy, and helping brands show up stronger in local search.

  • Updated Google Business listings with accurate hours and information.
  • Uploaded geotagged project photos for local relevance.
  • Wrote SEO-friendly business descriptions.
  • Helped increase reviews by 40 reviews per month per location.
  • Managed reputation strategy across Google reviews.
My SEO Process

How I Approach SEO

I look at SEO as a full system — not just keywords. Website structure, content, metadata, local listings, analytics, and user experience all work together.

01

Audit

Review current visibility, website health, search structure, and technical gaps.

02

Optimize

Improve metadata, keywords, alt text, internal links, page structure, and indexing.

03

Build

Create SEO-friendly pages, blogs, service pages, location pages, and conversion paths.

04

Track

Monitor analytics, search performance, AI visibility, and month-over-month growth.